How do you sell in this Market?
What is a Short Sale?
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Keller Williams Professionals
With the most innovative, fresh and top producing Keller Williams office in the entire state of Nevada, Keller Williams provides us with the tools necessary to sell your home for top dollar and in record time. With 78,000 agents nationwide, it all comes down to the strongest referral system in the world.
The Gafford Group are southern Nevada's premier real estate agents. With millions and millions of dollars sold the Gafford Group maintains a position in the top 1% of all REALTORS nationwide.
John Gafford, as seen on NBC's The Apprentice, is a listing specialist. As the owner of two Keller Williams offices and part of the prestigious, Keller Williams Luxury Brand, (one of only three agents in the state of Nevada) John has vast knowledge and experience listing and selling homes of high value.
"It's more than just listing, anyone can list, we actual MARKET the homes we list 
resulting in the lowest days on market average of any agent out there" —John Gafford
Nevada Real Estate Web Marketing
To effectively market Nevada real estate - mainly Las Vegas and Henderson Nevada real estate - we have invested a considerable amount of resources developing one of the most informative Las Vegas real estate resources with 
LVHomePros.com.
Why Should you care? Because 88 percent of all real estate searches begin on the web and LVHomePros.com is a highly trafficked, highly-ranking site on all major search engines. In addition, We employ other top-producing web marketing strategies to create synergies with LVHomePros.com to bring even more buyers and sellers together. Maintaining the usefulness and exchange of information on LVHomePros.com is our number one marketing priority. Equally as important, we've found is creating the equilibrium between high-tech innovations and the fundamental human touch.
Word of Mouth
Add to our Wall Street promotion strategies; our ongoing dialogue with the Who's Who of Nevada real estate and watch good old-fashion word-of-mouth or "viral" marketing go to work for you. Everyone who knows our group knows we love to communicate via our extensive database of buyers, sellers, investors, developers and colleagues. A few conversations with our friends & brokers or a networking meeting is all it takes to get the ball rolling.
Database Marketing
We have built an extensive-proprietary database from scratch 
over the last several years. We are in constant print and e-mail communication with a fast-growing network from Nevada to members relocating all over the nation, bringing them up-to-the-minute news and developments about Las Vegas real estate.
In marketing, reach and frequency of your message is everything, and we continually make sure sellers and buyers have the information they need, usually before they need it, and often before they can get it elsewhere. The bundle of services provided to our clients has us as top producers for RE/MAX Associates and tracking to finish top 10 in the world for 2007
Media Marketing
As a top producer at Keller Williams and previous contestant on NBC's The Apprentice, John's regular press appearance have a significant impact on local people as expert advisors in the Las Vegas and Henderson Nevada real estate market as a whole. Our adaptive ability to stay on top of any changing market has enabled us to create the type of trust and credibility that money can't buy. Just ask our clients.
Individual Brand Identity
In all, we have we have stopped at nothing to produce the finest marketing material, tools and programs in business to carry out our vision. This website, our engagement through out the local Communities illustrate our incredible devotion to deliver maximum results for all our world class clients!
CLICK HERE for a free Home Valuation to get an idea of your properties value. Or give us a call to set up your own in home market evaluation and presentation. We will describe everything we will do for you to get your home sold in the shortest amount of time, with less hassle and for the most money! We look forward to speaking with you soon!
Its not as cut and dry as it was a couple years ago when the Las Vegas real estate market was booming. Before 2007 you could simply mention a listing was going up for sale and it could be sold before it even hit the market. Prices were sky rocketing and escalation clauses were on the rise. (A clause in which the buyer agrees to pay a certain amount over the highest offer presented.)
But now, things are quite a bit different. Buyers have an abundance of inventory to choose from and home prices are down. For buyers, it is an excellent time to buy as mortgage rates continue to drop and buyers can negotiate for quite a bit. But for sellers it's another story. What can a seller do in this market to help boost not only the sale of their home but also the appeal?
Here are several issue you may want to be aware of and put into practice when preparing to list.
- Price it right from the beginning.
A few years ago a seller could price a home on the higher side and then come down if needed. Now, sellers are chasing the market down and coming up with lower and lower prices that are still not selling the home. If you start the listing off right from the beginning by pricing it in the range that similar homes are SELLING for, not just listing for, then you can be in a better position for more exposure to the home. (Learn more about pricing from our Sedona real estate foreclosure experts here)
- Stage it properly.
So many sellers still want to leave up personal photos and momentos, collections and wild colors on the wall. If a buyer sees any work that will need to be done to a home, they will simply go down the street to that brand new home being sold with move in quality. Keep all colors neutral and decorations simple and properly placed. The very best way to get a feel for what buyers are interested in is to go to a model home in a new home development and check out AND take notes on the arrangements.
- Curb Appeal!!
Draw the buyers in from the first glance. The front of the home is the first picture buyers are going to see. Make it stand out with colorful flowers that compliment the tone of the house. Keep lawns bright green with sulfuric nitrate sprinkled around and if you can't paint the whole house, consider a trim touch up.
With these three points in mind, tackle your sale with gusto. Remember, you want to sell and move out of the home as quickley as possible. Don't slow yourself down by choosing not to get on top of all the rest of the homes on the market. (our Enterprise AL real estate connection also has a great article on selling in this market.)
For more information on how to stage your specific Las Vegas real estate or home contact our offices now. We have agents that specialize in all areas around Las Vegas and can help come up with a marketing strategy for your particular property.
REAL ESTATE SOURCES: For more on the Arizona market see our Sedona Arizona real estate affiliate. For Green Buying and building see our Quincy real estate and home builders of Washington. We also connect with Pullman real estate affiliates for more Washington real estate.